Welcome to
Your Local Laminate Flooring Direct
LFDirect, one of the UK.s largest suppliers of wood and laminate flooring, have undergone a transformation that will benefit both retail and trade customers immensely. They have recently become part of the worldwide HDM group and can now offer an even bigger, better range of ceilings, walls and floors. LFDirect have proved themselves to be the market leaders in the rapidly expanding field of home improvement and HDM.s acquisition has strengthened their position as the UK.s leading supplier of home improvement products as well as providing a full range which is suitable for offices, shops, hotels and the catering trade.

HDM have over 40 years experience in the development and manufacture of wood based products. The HDM group owns vast areas of forestry in Russia. Their state of the art HDF/MDF plant, with 330,000 cubic metres per year production, is soon set to double with a second production line. They also have ceiling, wall and flooring decorative product factories in Germany and Belgium. HDM have world patented products such as the Elesgo® Supergloss laminate and the Laminopax® sound absorbing laminate flooring backing. They have also introduced a number of new wood, marble and granite decors to the LFDirect range making it the most innovative and commercial décor range in the UK.

HDM’s laminate flooring and panelling is of the highest quality possible. It is produced to unsurpassed technical standards and the highest possible ecological standards. HDM’s unique click system, produced under license of Unilin, is probably the very best ‘click to fit’ technology available. This means fast, easy and clean installation whilst enabling the whole floor to be lifted and re-laid several times. HDM’s patented Elesgo®

laminate surface is anti-static, non-porous, very easy to clean and does not fade. This means that if the customer takes a few simple precautions and treats the floor with care, HDM can offer up to a 15 year guarantee.

As part of the HDM group, LFDirect can now offer both retail and trade customers the highest quality ceilings, walls and floors with remarkable discounts off recommended prices. They have everything you need to give your home or office a stunning and individual look. They’ve got everything covered. Laminate flooring, real wood flooring, wall and ceiling panels, loft boards, worktops and replacement cabinet doors are just a few of the items they have in stock and ready to take away. With accessories to add the finishes touches you can simply modify your home or give it a complete makeover, the choice is yours.

LFDirect’s Marketing Manager Malcolm McEwan outlined the philosophy behind the acquisition by telling us “Our intention has always been to give our customers the opportunity to purchase a high quality product at ‘direct from the factory prices’. This undoubtedly gives them the best value for money option within the retail market place. As part of the HDM group we can now offer the highest quality flooring and panelling at the lowest possible prices”.

For a clearer picture of LFDirect, why not visit one of their purpose built warehouses. They can offer virtually anything from stock, whether for trade or domestic requirements and have branches throughout the UK. A massive collection of flooring is now installed in their warehouse showrooms so you can have a clear and realistic view of the looks and performance of each product in the comprehensive range. You can check out for yourself the feel, resilience and ease of use and ask a member of our staff for details of how LFDirect, as part of the HDM group, are building a reputation of quality, reliability and innovation.